Based on what they say, you can deeply change your team works or the products you offer. Listening to customers is essential to any business strategy. Notice that reviews are critical for local pack results, which means your daily efforts may become a competitive advantage in the most visible of places. Whether you have a Content Marketing strategy or provide attractive customer service at your store to encourage them to rate your service, a 5-star review stands out. When it comes to digital influence methods, this is a valuable trend. What Google My Business can do for you is to collect online reviews and put this information to work in your favor. One thing that searchers have in common is the willingness to find social proof of quality. Regardless of the size or niche of your company, Google Search results are the place worth being. Google My Business puts you on the map, an opportunity you don’t want to miss. A well-filled out profile offers a chance to be seen every time a person needs your service. Now we have our eyes on the mobile screen. That way, your business would be visible to those that pass by or live in the neighborhood. If you wanted to open an excellent restaurant by the side of the road 30 years ago, you would need to spread some outdoor ads to attract people. This is how customers want to interact with the market most of the time. No wonder business lists are being highlighted. That makes it crucial to be on top of Google’s pages and Google Maps lists.Īs soon as users find the information they want, they move to the next activity - and they are often doing two or three things at the same time.Īfter all, approximately 90% of searchers click on results located in the first page shown by Google. This means that people quickly find what we need, so they don’t need to explore websites. Notice that Google’s design is now making it so easy to find information that half of the searches lead to zero-click.
One of the current marketers’ goals is to put their company’s brand at the top of the result lists. Now let’s talk about what is the real impact of giving your brand good exposure. The more data you offer about your company in your profile, the more your customer will know about it. Notice that all this information will be available in your Knowledge Panel - the user just needs to tap/click on your business listing. You can also show specific details to potential partners, such as restaurants and hotels. Your profile gathers all the information your prospective customers need: the business name, description, address, category, opening hours, website, contact info, products and services, reviews, and even photos and videos. If you’re not there yet, let’s start from the beginning and build a solid profile! Inside Google My Business In the best-case scenario, of course, we would find your brand in the top 3 results. In this case, you are sharing space with two other companies.Īt the bottom of the list, users find a button to see more options. By performing a simple search, you see all the information users can attain about your business. That’s the point where your strategy begins. The information shown in Local 3 Pack, in turn, comes from Google My Business profiles.
#GOOGLE MY BUSINESS LISTING HOW TO#
That is the 3 local listings ranked by distance and relevance.īasically, Google Search knows how to differentiate when you have a doubt or when you are looking for suggestions. If prospective customers search for “sports store Los Angeles“, they will see a map and what is called the Local 3 Pack. It means you can control your business listing. That is, the information shown by the search engine.Ī good way to start is by searching for yourself.
#GOOGLE MY BUSINESS LISTING FREE#
Google my Business is a free platform that allows you to manage how your company appears on Google results.
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